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Mineral Makeup’s Growth is Supernatural

Mass market sales continue to soar.

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By: TOM BRANNA

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Led by market leader Bare Escentuals, demand for mineral makeup continues to soar. According to Information Resources, Inc., mass market sales of these products jumped from $4.5 million in 2005 to $149 million last year. Of course, that total doesn’t includes sales from department stores, boutiques or non-traditional retail channels like the internet or infomercials. Leading the way is Bare Escentuals, the San Francisco company that started the mineral makeup category back in 1976. Las...

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